Market Development| Market Development |
 Where Product Development is generally a confidential process and hidden from public view, Market Development exposes your product to the public to create awareness and confidence in its use. Products are tested by university researchers, distributors and growers in both small plot trials and large demonstration trials to compare performance with existing products and to demonstrate how the product can be used in season long programs.Developing the market is a very important step towards market adoption and sales; it is also a very risky step. As the manufacturer of a new product, you cannot afford to allow any misperceptions to occur in the marketplace due to improper testing or use, or misunderstandings about how it is used. Such mistakes can cost you years in sales as you rebuild the image of your product. Ewing & Associates can help design your market development plan by using existing knowledge, or we can conduct a market assessment specifically for your product. We work closely with researchers, distributors and growers while implementing the plan, leaving nothing to chance. Let Ewing & Associates help you create product awareness and confidence in the marketplace so that you can launch your product from a firm foundation and maximize initial sales. |