Ewing & Associates has conducted specialized market research studies and has contributed to product placement and use strategies. We rely on our knowledge of the markets and understanding of the end user to identify unmet needs and determine opportunities during any stage of product development.
Custom Agricultural Market Research for Specialty Crops
Acquiring accurate information for specialty or horticultural markets, such as trees, nuts, vines, groves, vegetables, turf and ornamentals, is difficult and not always possible using traditional market research techniques. These markets are generally small and commercial input decisions are often based on factors that change significantly across relatively short distances. This requires a different approach from broad based, generic multi-client surveys.
Ewing & Associates has the expertise in these specialty markets to design and conduct client-specific projects that will provide the information necessary to allow companies to develop product development and marketing strategies.
We simplify these specialty markets by:
- Breaking the market into subunits, gathering the information on these units (the variables).
- Reconstructing the information into a useable format.
We provide information and understanding that goes beyond raw data and statistics.
Each study is custom designed to address the specific needs of the client. Although methodology varies, appropriate blends of desk top research and personal contact information are used to satisfy client objectives. Studies invariably require an understanding of complex cropping systems, knowledge we possess at Ewing & Associates.
Studies fall into two general categories: Product Development and Marketing and Sales.
Product Development – These often serve as the basis for designing product development strategies, from early discovery to product launch. Examples include identifying and prioritizing market opportunities; uncovering unmet needs; analyzing ease of entry, etc.Marketing and Sales – These are designed to allow the client to develop market entry strategies or to more fully understand how their product is used and is perceived in the marketplace. Examples can include pesticide use surveys; product purchase decision factors; control alternatives; pricing data; and technical support issues.